Introduction
Manny Gutierrez also known as Manny MUA is one of the most prominent personalities in the beauty industry at the moment. Manny has defied the odds and all the prejudices that come with an industry that is primarily associated with feminists; Manny is a makeup artist, an entrepreneur and famous on social media platforms. His unexpected journey to becoming one of the first male beauty influencers and the owner of Lunar Beauty proves that he wants to change the world for the better with his art. This story shows that no matter where you come from nor how much society has discouraged you, if you have the passion and drive you can accomplish what you want to do and be proud of who you are.
Early Life and Love for Makeup
Manny Gutierrez was born on April 4, 1991, in San Diego California in a traditional Mexican American household. Born and adopted into a Mormon family, Manny at time wanted to grow up and become a doctor. His parents never inspired him to take up steady work, but Manny were not interested in those things at all.
As a child, he favored things that were aesthetic and liked to have fun or even experiment with the concept of beauty. Young Manny mostly observed his mother putting on makeup and the changes it brought and the extra courage she got. But, he only became active in the world of makeup at the age of twenty two.
It is not clear when in the three years Mando spent in college and chancing on the profession he did not want to be a doctor when he grew up that Manny made a decision to pursue his passion. He used to work as a makeup artist in Sephora and MAC counters and that provide him with good experience and skills. Initially, Manny had to cope with fear of failure or lack of success in the beauty industry due to prejudice that is associated with being a man in that type of business, but the talent and passion of Manny made him move forward despite the challenges.
Rise to Fame on Social Media
Manny’s rise to being one of the established beauty vloggers began in 2014, when he started his youtube channel “Manny MUA” where he posted makeup tutorials, makeup reviews and beauty tips among other things.
What also stood out for Manny was that he wasn’t fake like most other ‘beauty gurus’ of the time. He was funny, real, and ordinary and within short time gained popularity within the large army of his fans. Manny’s YouTube channel became a place where he not only made up but also narrated, explained his day life, challenges, achievements, etc. His videos were well liked by the viewers and were happy to see a straightforward presentation of life and beauty by a celebrity.
Besides YouTube, Manny also grew his followership on Instagram where he posted makeup looks, makeup tutorials and sneak peek into his everyday life. His Instagram profile turned into an artistic gallery of which he combined edgy makeup and comic elements.
Indeed, as his influence increased day by day, he become even more popular. By 2024, employing YouTube, Manny MUA counted millions of subscribers, while millions of people followed Instagram account. But he gained popularity and converted many people’s perception by showing makeup is not a domain for women only, and men should look beautiful as well.
The Launch of Lunar Beauty
The same in 2018, the image of Manny greatly evolved when he decided to start his own line of cosmetics called Lunar Beauty. Manny that was aimed at promoting the brand and its products, which was something that he was passionate about, makeup products, as well as the need to come up with the best and different products that are suitable for individuals of all sexes. Lip Glosses and Of Course, Eyeshadow palettes From Lunar Beauty, Manny significantly built a close-knit clientèle base owing to the customized packaging and professional product development.
However, one of the brand’s first breakthroughs was the ‘Life’s a Drag’ eyeshadow palette: the product was very positively received due to its high pigmentation, excellent blend-ability and a gorgeously extensive color range. The palette which was a very significant Figurine in the story depicted the journey of Manny and Hallie as well as the power of people of colour, creativity and art. Lunar Beauty was also, therefore, keen on diversity in its shades so that people with different skin tone would find something that suited them.
Did Manny Ramirez just become known as a beauty influencer, but he made successful Lunar Beauty that proved him a business tycoon. They made him introduce new products each of which had his touch and love for makeup and beauty products.
Challenges and Overcoming Criticism
Manny is now a successful player but his road to profession has not been seamless. Being a male beauty influencer, he clearly went through the issues of prejudice and racism on the level of both the industry and culture. Back then, in his beginnings, Manny found himself shrinking from other people who could not comprehend or appreciate a male applying makeup. But those challenges he applies as the reasons for barriers removal and perception altering.
This is something that many homosexual individuals are faced with, and since Manny is open about his issues with acceptance both through the society and the community, the audience is easily moved by the message being passed. He has claimed a few times of his Catholic background and how he struggled to convince his family for a career in music. Later on, his family stands for him, but the main idea is that many people inspired by Manny as gays The main idea of this season is that people should love themselves as they are.
That is why, apart from the personal small and big difficulties, Manny has also become the recipient of negative criticism from her fellow beauty gurus. Like all the influencers, he has had his fair share of controversies especially the ones touching on friendship and business relationships with fellow influencers. However, Manny has been quite persistent, and the events described above are lessons that he does not let bring him down.
Manny MUA’s Social Media Journey
Manny’s success is intrinsically linked to social media tools such us You tube, Instagram and Twitter. He has seen out his audience majorly via his YouTube channel in which he continues to post new tutorials, reviews, collaborations. Manny’s honesty and quirkiness have made him an audience darling, which most viewers relate to him because of his openness to talk to issues such as mental health, body positivity, and acceptance.
On Instagram, Manny’s beautiful makeup transformations with stunning makeup DIY has been a delight to millions. Beauty page which belongs to him is an inspiration where he shares unconventional and receiving makeup tutorials with Bright and Complex Designs. Manny also interacts with him using the IG platform in specific and personally by sharing parts of his life experiences, the travel adventures that he goes through, and other footage pertaining to the establishment of Lunar Beauty.
Apart from YouTube and Instagram, Manny has a twitter account through which he shares goofey tweets, updates of his new videos, Re-tweets and responding to beauty gurus. Web presence has enabled him to gain a following who feels that Baker not only as a beauty expert, but as liberty activist.
Breaking Boundaries for Men in Beauty
For male representation in the beauty industry, Manny MUA makes it to the list of the pioneers. This has been because Manny is one of the first male beauty influencers that ever went mainstream and therefore changed societal expectations when it comes to beauty ambassadors.
Many credit Manny for opening space in the internet space for male beauty influencers, thus the beauty niche is now more diverse. This success also paved way for him to work with many big beauty brands and he became the first male leader to become a brand ambassador of Maybelline.
Legacy and Influence on the Beauty Industry
As he further develops Lunar Beauty and increase his ‘reichweite’ on social media, there’s no doubt that Manny is paving the way in the beauty industry. Currently, his rise from a ‘boy from a small town, with big dreams’ to the boss of a global makeup manufacture company of makeup makes him the ideal role model for any budding influencer or entrepreneur in the world at large.
It can be expected that the social media story of Manny will persist, but his principles of diversity, imagination, and candour never fade. Through his YouTube tutorials, the Instagram posts that he shares or the products he invents, Manny MUA helps those who love makeup or wish to be makeup artists to be comfortable with who they are, on the outside as well as on the inside.
Stay Connected with Manny Mua
Follow him on social media to stay updated on their latest projects, personal moments, and exclusive content!
- Instagram: /mannymua
- YouTube: MannyMua733.
- TikTok: @mannymua
- Twitter (X): /MannyMua